Pinkwashing is the strategy of promoting LGBT rights protections as evidence of liberalism and democracy, especially to distract from or legitimize violence against other countries or communities.

More broadly, pinkwashing can also be defined as "the deployment of superficially sympathetic messages for [ends] having little or nothing to do with lesbian, gay, bisexual, transgender, and queer (LGBTQ) equality or inclusion", including LGBT marketing.

Pinkwashing - From Wikipedia, the free encyclopedia