Apu Apustaja, also known as just, “Apu” is a standalone character and variant of the Pepe character/meme, whose differences include a different art style and different expressions. In memes and comics, its use is less politically charged and more innocent than the original Pepe, often being used in story/relatable posts that portray the poster’s softer side or true personality.

Notable design traits include a chubby, small body, messy lines, and glistening eyes.