Director Hoopa is an original Hoopa character created by artist Zourik. He first appeared in the Setting Up the Bait II comic.

As his name suggests, he's a Hoopa. He's much more anthrofied than his legendary 6th Generation version.

He has a blue face, pink hair tied back in a ponytail and a pink beard, pink horns with more black at the tip, two rings on his big horns and two rings around his arms and legs.
His eyes are green with a small red pupil and he has a black beak.

Finally, he has pink markings on his body: on his belly, hips, legs and feet.

Director Hoopa's job is - obviously - a university director, as he attends the same school as Principal Solgaleo and President Lunala.
He mainly uses his rings as portals, like his legendary counterpart.