in soviet russia

"In Soviet Russia" or the "Russian reversal" is a style of joke spoofing the Cold War stereotype that the Eastern and Western blocs were opposite worlds. The joke begins with a sentence describing a common activity in America; the next sentence begins "In Soviet Russia," swapping the subject and object and thus reversing its meaning, often with a sinister subtext. Examples:

  • In America, you can always find a party. In Soviet Russia, the Party finds YOU!
  • In America, you watch television. In Soviet Russia, television watches YOU!
  • In America, you break law. In Soviet Russia, law breaks YOU!

The joke is commonly attributed to comedian and Soviet émigré Yakov Smirnoff, although he rarely used it in his own routine; it likely first gained popularity from the 1968–73 TV series Rowan & Martin's Laugh-In through the character "Piotr Rosmenko the Eastern European Man", who would recite short jokes in broken English with a heavy accent.

The original jokes typically involved topics that could be twisted to satirize the Soviet reputation for state surveillance and domestic suppression. Once the format was picked up by the Internet, it suffered the fate of all memes and was abused into absurdity.

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