Character: iron will (mlp)
Iron Will is a male minotaur who appears in Putting Your Hoof Down and in the IDW comics' Friends Forever Issue #10 and Siege of the Crystal Empire. He travels around Equestria, holding assertiveness seminars. He has a habit of referring to himself in the third person and using various, often rhyming, catchphrases, such as, "When somepony tries to block, show them that you rock!"
This tag implicates friendship_is_magic (learn more).